.

 OURKIND WAS ESTABLISHED IN LATE 2023. BY OUR MANAGING DIRECTOR MISS JEMA REYNO. SINCE THE BIRTH OF HER SON, WHO WAS DIAGNOSED WITH AUTISM AGE TWO, JEMA FELT IT UNETHICAL TO RETURN BACK TO HER FULL TIME JOB AS A GRAPHIC DESIGNER. BOTH HER JOB AND CARING FOR HER SON WERE VERY TIME DEMANDING. 

SINCE WORKING AS A FREELANCE DESIGNER FOR A HANDFUL OF YEARS, JEMA STARTED TO WORK AROUND THE CONCEPT OF OURKIND. BEING A SPECIAL NEEDS PARENT, AND A CREATIVE, BOTH WORLDS STARTED TO COLLIDE.

LIKE ANY PARENT, JEMA WANTED THE BEST POSSIBLE LIFE FOR HER SON. HAVING BE SUBJECTED TO NUMEROUS SITUATIONS WHERE HER SONS DISABILITY WAS BEING JUDGED BY ON LOOKERS, SHE FELT MORE AWARENESS NEEDED TO BE EXECUTED - THEREFORE THE CONCEPT OF OURKIND AND IT'S FIRST COLLECTION 'AUTISM ROCKS' WAS BORN.

‘ I FEEL I HAVE A RESPONSIBILITY AS A SPECIAL NEEDS PARENT TO INTERJECT CHANGE, SPREAD AWARENESS, AND MAKE A BETTER WORLD FOR MY SON & EVERY AUTISTIC INDIVIDUAL. LOGAN HAS BEEN THE SEED TO THIS BUSINESS. I WILL BE FOREVER PROUD OF HIM. HOWEVER, HIS INNOCENCE IS THE FOUNDATION TO MY EVER GROWING CONCERN OF HOW THE WORLD MAY VIEW HIM AND IT'S SOMETHING I WANT TO SEE CHANGE.'